The importance of constant content creation for any mobile site cannot be understated. Even SEO experts agree on the importance of quality content. Creating quality content creation and keyword research are the basic steps of social media for real estate agents. Not only are returning visitors welcomed with by new material, but more importantly, search engines are. Even the best search optimization efforts will not be effective if your website doesn’t offer quality content.
Keep in mind that when a search engine returns to a given site, it can sense whether new content has been added. Recognition of this ensures that the search engine will “crawl” or index the site more frequently. On the contrary, static websites grow cold with the search engines. Unfortunately, most websites remain static between launches and updates.
Quality content creates more opportunities for traffic. The more quality content a website contains the more keywords and phrases it can be optimized for. This is especially true when your updated content contains long tail key phrases. Search queries with long tail keywords can really make an impact on your bottom line. These obscure, unique queries using three or more words accumulate over time and can drive a considerable amount of traffic to your site once content levels increase.
20 Random Thoughts on Content Marketing for 2022
As we move into 2022, I thought I’d share these 20 random thoughts on content marketing truths. If you ever lose your content marketing mindset to a more traditional marketing mindset, read through them. No guarantees, but they might help.
“Content marketing is all the marketing that’s left.” Seth Godin.
Your blog should be a core part of communicating with and marketing to your customers.
In content marketing, you can’t fake it, so you have no choice but to be real.
Your brand is a relationship; it’s not a tag line. Your competition can copy everything you have, except your brand.
Focusing on what your customers want and need is more important than focusing on what you have to sell.
If you make something that solves the consumers’ problems, they’ll talk about it and tell others.
If it’s not already, the blogging community will soon become more important than traditional media.
Without content, building an online community is impossible.
Hiring an editor is no longer a want; it’s a must for any organization.
Successful search engine optimization is driven by consistent, relevant and fresh content on your company’s blog or website.
Your content is more important than your offer.
Most corporate websites talk about how great the company or product is, forgetting about wants and needs of the customer. For this reason, most corporate websites are ineffective.
Teach your customers and give them the resources to believe you. They’ll become fans of you because you’ve given them something that improves their lives.
Create your own content that gets people talking about you.
Content marketing is difficult because you actually have to listen to your customers and know what their challenges are.
Today’s marketers need to be publishers as well as marketers.
Today buying advertising space won’t solve your marketing woes. You need to make a connection to your existing customers.
Find information your target audience needs (books, blog, research, surveys, etc.) and give it to them.
Write stuff that people want to read instead of dictating to them.
Your customers are waiting for you to inspire them. What are you waiting for?